How to Run an Instagram Giveaway in 10 Easy Steps

Another way to promote your campaign is by working with influencers. As I mentioned above, influencer campaigns can help you to connect with new followers in a more authentic way since the influencer will be promoting your business as a trusted brand. These kinds of Instagram promotions are ideal for businesses that want to raise brand awareness or promote a 1win particular cause. A variation of this is when businesses partner with other businesses and ask followers to follow both accounts for a chance to win a prize.

Once you’ve created a promotion, your post will be labelled as “Under review”. You will receive a notification in your Activity Feed once your promotion has been approved by Instagram. Once the promotion begins running, you can use the Promotions button on your post to view insights into how it is performing. While both features are used to increase brand visibility and engagement, here are the key differences between Instagram Promotions and Instagram Ads. With over a billion active users every month, Instagram is one of the biggest platforms for a brand to build a relationship with its customers.

Set clear goals for your promotion

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Once you have a plan in place it’s time tothink of a promotion strategy. This is the most important part of all because no one will enter your Instagram contest unless they know about it. Read on for some ideas on the best kind of Instagram posts to promote to grow your business. You can promote active stories and stories that have been featured in your highlights or archived. However, keep in mind that you can use only certain tappable elements such as hashtags, mentions, polls and location tags. Stories with GIFs, emojis, music and other such elements are not eligible for Instagram promotions.

For example, H&M recently collaborated with models and body positivity advocates Nouri Hassan and Paloma Elsesser to promote their new range of swimwear under their #ComeBackStronger campaign. Click here to use this template or choose from over 200 sales templates here. Instagram Ads must be created and posted from Facebook Ad Manager. Learn how you can earn money directly from Instagram for creating engaging content. First of all, go to the casino section and find a suitable game for the code.

• Your Instagram Story promotion will run once it has been reviewed and approved by Instagram.
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• While Facebook is still the top social networking platform for business, Instagram is quickly growing and now has more than one billion users.
• However, customising each metric manually allows greater control over who will see your post.
• While engagement has always been important, and a focus area for all, I believe there is now some added benefit to having a highly engaged audience on Instagram.
• You will receive a notification in your Activity Feed once your promotion has been approved by Instagram.

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If your business account has not been linked to a Facebook business page, you will have to add a payment method in the “Payment” section before you’re able to proceed. You can choose whether you’d like to generate more profile visits, direct people to your website or encourage more enquiries from potential customers through direct messages. Click the ➔ icon (Android) or “Next” (iOS) at the top right corner to proceed to the next step. Toggle the sliders to choose the amount of money you wish to spend to promote your post (Budget) and the length of time the promotion will run (Duration).

Choose a type of Instagram promotion

You’ll find more success in your next giveaway if you think about what parameters of your next giveaway can be changed to improve its performance. Each time you run an Instagram contest, you learn a little bit more about your followers, as well as what motivates them to engage with you and share your contest. Use this information to fine-tune your efforts for the next time you run a contest. Start by setting out achievable goals so you have something to work towards. Do you want a specific number of mentions or a certain amount of user-submitted content?

Earn Money

Prizes worth $1,000 or more generally achieve bigger engagements compare with prizes that worth $99 or less. If you want to give away a high-value prize, but you don’t have the funds to invest in one, consider a partnership with another brand. By picking the right prizes, you can reliably attract the right kinds of followers and generate brand awareness among the best demographic for your business. Instagram’s algorithm favours accounts that post consistently—at least once each day. The more consistently you update your feed, the more likely you are to gain organic reach, which will also help your sponsored posts perform well. As you post more content, it’s also important to analyse their performance to determine what kind of content works best with your followers.